An outlet for music lovers everywhere.

Social Casualty strives to share all things music industry related with fans all around the world. From photographing concerts to album reviews, we want to cover it all.

Founded in 2022 by friends Lilli and Britney, the pair wanted to create a safe place for females in the music industry to proudly share their work. The passion the pair had for concert photography and journalism is what helped motivate the pair to break barriers in the music industry and help other aspiring fans reach their goals.

⋆ Meet our Team ⋆

Social Casualty: Mission + Intro

Social Casualty is a global, women-founded and women-run online music and fan engagement publication dedicated to amplifying emerging voices in music. We focus on artists of all genres, with a strong emphasis on uplifting women in the music industry—not just as performers, but as creatives, leaders, and innovators.

We believe in artist-first storytelling, community-focused coverage, and creating a space where fans and musicians connect beyond the surface.

We launched Social Casualty with a simple but powerful belief: that music journalism can be more intentional, more inclusive, and more connected to the communities it serves. We’re here for the artists who deserve more than surface-level coverage and the fans who crave something real.

What we do:

Social Casualty offers in-depth interviews, concert galleries and album reviews, artist discovery pieces, and fan-first editorial content that bridges the gap between listener and artist. Our features are honest, emotionally grounded, and always crafted with care. We also run interactive fan Q&As, curated playlists, and social-first campaigns designed to uplift the communities we write for.

Everything we publish is driven by our commitment to highlighting emerging talent and building a platform where women in music are heard, seen, and respected.

We’re proud to be growing fast, with global contributors and an engaged, music-loving audience.

  • 100% women-led and women-run

  • Worldwide Contributors

  • 28.5K+ views/engagement on Instagram alone (statistics only for August 2026)

  • Audience is 77.5% women, primarily ages 18–34

  • Top audiences: United States, United Kingdom, and Australia

Contact Us

📧 socialcasualtyonline@gmail.com

🌐www.social-casualty.com

📸@socialcasonline

Britney McVey | Co-founder, Social Casualty

📧 britdigitals@gmail.com

Lilli Newhouse | Co-founder, Social Casualty

📧 concertswithlilli@gmail.com